Trading under the name of "Lucile," Lady Duff Gordon, who is the wife of Sir Cosmo Duff Gordon, has built up one of the smartest dress making establishments in London. It was prior to her marriage in 1900 that she started business as a dressmaker in Hanover Square, and few women in this country have created more fashions. She was the originator of the famous "emotional gowns," dresses which not only beautify the wearer by their colouring, but are symbolical of the latter's emotions. At the beginning of 1910 she embarked on the Adriatic, with a whole retinue of mannequins and assistants, and created a furore amongst New York's "Four Hundred" by her genius, proving that Paris cannot claim to possess all the ideas and ability necessary to create the new and the beautiful in a woman's dress. Lady Duff Gordon designs and creates all her own wonderful models, and "dresses" half society.

Lady Duff Gordon I.allie Charles